The Profvmvm Roma believe that fragrances are reminiscent of precise moments in the past – personal or imagined – and bring them emphatically to life, for smells are an inner part of ourselves; an unfailing communicative device that can underlineour attitudes and portray our identities: cheerful, serious, determined, hilarious, rebellious. A fragrance becomes part of ourselves, something that belongs to us, truly and deeply.


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